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	<title>The Divine Business</title>
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		<title>Archetypal branding</title>
		<link>http://thedivinebusiness.com/2010/02/23/archetypal-branding/</link>
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		<pubDate>Tue, 23 Feb 2010 04:44:00 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Archetypal branding]]></category>
		<category><![CDATA[Personality testing]]></category>
		<category><![CDATA[Vision]]></category>

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		<description><![CDATA[ Archetypal Branding

What are archetypes?
Archetypes are most commonly known as the recurring character types which have appeared in stories and human experiences since ancient times. The term ‘archetype’ was brought into modern usage by the psychologist Carl Jung. He introduced the concept that humans have a collective unconscious in which ‘live’ the archetypal characters. These [...]]]></description>
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		<title>Got balance?</title>
		<link>http://thedivinebusiness.com/2010/02/09/do-you-have-a-plan/</link>
		<comments>http://thedivinebusiness.com/2010/02/09/do-you-have-a-plan/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 04:22:00 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Balance]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[The business map]]></category>

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		<description><![CDATA[ We all know that as business owners we wear a lot of hats. Many of us are the only person working in the business which means we&#8217;re doing it all. So how do you do that? Is there one area that gets more attention than others? Many of my clients insist that they don&#8217;t [...]]]></description>
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		<title>What&#8217;s the plan?</title>
		<link>http://thedivinebusiness.com/2010/01/26/whats-the-plan/</link>
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		<pubDate>Tue, 26 Jan 2010 04:29:00 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Dreams]]></category>
		<category><![CDATA[Planning]]></category>

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		<description><![CDATA[ Do you have a business plan? If so, do you use it? I have seen some fabulous business plans, professionally put together and covering every aspect of the business in glorious laser print colour. There are graphs and pie charts and spreadsheets and spiral binding, forecasts and break-evens and plans galore! There is also [...]]]></description>
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		<title>Your Vision</title>
		<link>http://thedivinebusiness.com/2010/01/12/your-vision/</link>
		<comments>http://thedivinebusiness.com/2010/01/12/your-vision/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 04:13:00 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Dreams]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Vision]]></category>

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		<description><![CDATA[ What&#8217;s your vision for your business? By &#8216;vision&#8217; I&#8217;m not talking about that &#8216;vision statement&#8217; that you sweated blood over while doing your business plan on a PowerPoint template. I mean the real vision you have of your business in the future, you know the one&#8230;..you fantasise about it enough.&#160; It&#8217;s the one you [...]]]></description>
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