Archetypal branding

Archetypal Branding

What are archetypes?
Archetypes are most commonly known as the recurring character types which have appeared in stories and human experiences since ancient times. The term ‘archetype’ was brought into modern usage by the psychologist Carl Jung. He introduced the concept that humans have a collective unconscious in which ‘live’ the archetypal characters. These [...]

Categories: Archetypal branding, Personality testing, Vision  |  No comments

Your Vision

What’s your vision for your business? By ‘vision’ I’m not talking about that ‘vision statement’ that you sweated blood over while doing your business plan on a PowerPoint template. I mean the real vision you have of your business in the future, you know the one…..you fantasise about it enough.  It’s the one you [...]

Categories: Dreams, Planning, Vision  |  No comments