Archetypal branding

Archetypal Branding

What are archetypes?
Archetypes are most commonly known as the recurring character types which have appeared in stories and human experiences since ancient times. The term ‘archetype’ was brought into modern usage by the psychologist Carl Jung. He introduced the concept that humans have a collective unconscious in which ‘live’ the archetypal characters. These [...]

Categories: Archetypal branding, Personality testing, Vision  |  No comments