Archetypal branding

Archetypal Branding

What are archetypes?
Archetypes are most commonly known as the recurring character types which have appeared in stories and human experiences since ancient times. The term ‘archetype’ was brought into modern usage by the psychologist Carl Jung. He introduced the concept that humans have a collective unconscious in which ‘live’ the archetypal characters. These [...]

Categories: Archetypal branding, Personality testing, Vision  |  No comments

Got balance?

We all know that as business owners we wear a lot of hats. Many of us are the only person working in the business which means we’re doing it all. So how do you do that? Is there one area that gets more attention than others? Many of my clients insist that they don’t [...]

Categories: Balance, Outsourcing, The business map  |  No comments